NAB 2007 From the Sidelines

The Apple and Mac application user community basked in the announcements from The National Association of Broadcasters 2007 Electronic Media Show (NAB2007). Participating in the NAB2007 show from a distance gives one an opportunity to forage the web for podcasts, webcasts, blogs, and news from the show. Final Cut Studio 2 will once again transform the industry with an impressive toolset including the new applications Final Cut Pro 6, Motion 3, Soundtrack Pro 2, Color, Cinema Tools 4, and Compressor 3, along with stalwart applications DVD Studio Pro 4 and LiveType 2.

The Final Cut Studio 2 suite introduces long requested features like surround sound, 3D support, and a post production HD codec, which Apple calls ProRes 422. Apple leveraged its intellectual property acquisitions like Shake and Logic to bolster it’s core Final Cut Studio 2 products. As Final Cut Pro burst the barriers to afford HD, Apple Color may just open the door to color grading for the rest of us. Previous systems working on 2K digital intermediates like Autodesk Lustre, IRIDAS SpeedGrade, and Silicon Color FinalTouch started at $24,995 and with control surfaces and hardware requirements easily topped $100,000 value, but Apple in its pursuit to make high end production tools affordable, decided to include Color, based on the FinalTouch acquisition, in the Final Cut Studio for no premium beyond the $1,299 asking price (upgrades begin at $499).

Other developers like Avid, Adobe, and Autodesk have various product support for Mac OS X, but none can compare to the value and tight integration of the Final Cut Studio 2 bundle.

For your Listening, Watching, and Reading Pleasure

Software Announcements
Apple Final Cut Studio 2
Adobe NAB2007 Webcast
Microsoft NAB2007 Site

Hardware Announcements
Panasonic NAB2007 USA Site
Panasonic NAB2007 Global Site
Sony Virtual NAB2007 Tradeshow
Sony NAB2007 Global Site

Color Grading Software
Apple Color
IRIDAS SpeedGrade
Autodesk Lustre
Autodesk IBC Lustre Demonstration

Post Production Codec
Apple ProRes 422 White Paper
Avid DNxHD
CineForm CineForm Intermediate

NAB2007 Blogs
Avid Savannah College of Art and Design Blog
Zoom-In NAB2007 Blog
HD for Indies Blog
Digital Content Producer NAB2007 Blogs
FreshDV Video NAB2007 Blog
CineForm Insider Blog

NAB2007 Podcasts
Digital Production Buzz NAB2007 Podcasts
fxguide NAB2007 Day 01 Podcast
fxguide NAB2007 Day 02 Podcast
fxguide NAB2007 Day 03 Podcast
fxguide NAB2007 Day 04 Podcast

Only Final Cut Studio

Final Cut Studio 2 Box

Earlier this month Apple Computer revealed a new direction in the Final Cut Studio roadmap. In view of the release of the Adobe Production Studio, Apple made a majority of their Pro Applications into an all or none bundle. Previous editions of Motion, DVD Studio Pro, Final Cut Pro, and Soundtrack Pro stood as individual applications, but as of now are available only as part of the $1299 Final Cut Studio integrated suite. Shake, Logic Pro, and Aperture continue to be sold as stand alone tools.

Apple also announced the introduction of the Universal version of Final Cut Studio available by the end of march 2006 for a $49 upgrade fee, just in time for NAB in Las Vegas. Historically, Apple has used the NAB show in late April to showcase the development of the Final Cut Studio. In 2004, Apple and Panasonic stunned the high definition world with the introduction of the DVCPRO HD native codec into a Final Cut Pro timeline. In 2005 apple revealed Soundtrack Pro, and a tighter fusion of the Final Cut Studio applications. 2006 should be an interesting time for Apple as they prepare their software for both powerPC and Intel chip architectures.

Final Cut Studio box image courtesy of Apple.

Hive Mind Grid Computing Mac

There’s been a dream of mine to have multiple cheap machines networked in a way to form a hive mind, so commands on one distribute to all and work together. This is loosely called grid computing. Imagine 3 iMac G5’s, Power Mac G5’s, or PowerBook G4’s networked together to work as one. The future is now!

At NAB 2005, Apple announced Final Cut Studio, which allows distributed Compressor rendering/encoding, so through a dedicated gigabit ethernet or firewire infrastructure, you combine a few machines into a working super computer. Mac OS X Tiger has as it’s base a technology called Xgrid, which is a protocol for clustering machines together out of the box.

The secret to success is the gigabit ethernet connection running at 1 Gbps or 128 MB/s. so now in the new computing model, the CPU comes second to the network connection. In a few years 10 gigabit will be standard, passing 2 Gbps or 4 Gbps fibre channel.

So now that you can grid the machine together, how about storage? Apple has an Xsan solution. Xsan costs just below $1500 a workstation to get the computers to share storage ($999 Xsan seat license, $499 fibre channel PCI-X card). A much more elegant and economical solution, that works on panther 10.3.5 and above is iSCSI.

you remember SCSI? all macs had it before ATA. Storage engineers never gave up on SCSI, and are reintroducing the SCSI protocols, but over gigabit ethernet! On a more modern mac, you already have the port, or can easily get a $20 network PCI card (recommended approach to separate the storage network from the IP network). The beauty of iSCSI it can be entirely software based, so yes you get a performance hit, but imagine sharing all your hard drive on a small gigabit network using software SAN. This is revolutionary. Current vendors that support the Mac are ATTO technology and Studio Network Solutions. These companies are just the beginning to a wonderful marriage of storage, grid computing, and the Mac.

apple Xserve G5 cluster nodes
apple Xserve G5 cluster nodes