Cloak Media

2006 ushers in the year of affordable high quality high definition (HD) capture, edit, and output, with all the pieces finally becoming widely available. Camera manufacturers large and small showed off their wears to the marketplace. The very largest electronics vendors had monstrous booths with entry pavilion theaters with breathtaking visuals. Sony Electronics featured their 4K SXRD projectors with a spectacular 4096 x 2160 pixel resolution. Sony showcased the 70 mm film Baraka, by Ron Fricke, with scenes of Japanese Macaque (Snow Monkey) and volcanoes. Matsushita Electric Industrial under their Panasonic brand headlined the versatility, workflow, and color accuracy of the AG-HVX200 DVCPRO HD solid state camcorder. NHK showcased the North American premiere of Super Hi-vision with an astounding 7680 x 4320 pixels, for a near IMAX experience with digital cinema.

The entry into the HD realm starts with 720p, followed by 1080p, and then reaches into the stratosphere with 2K, 4K, and 8K systems. JVC previewed the GY-HD200U a 720p camcorder and Panasonic celebrated the 720p and 1080p AG-HVX200 camcorder. Sony delivered on the 1080i XDCAM HD series, and RED digital cinema promoted a future 4K RED ONE camera.

On the post production side, Mac based editing solutions include Avid and Apple. Compositing software is more diverse with Apple Shake, Boris FX Blue and Red, Autodesk Combustion, and Adobe After Effects. With the rapid move toward Universal applications and Intel based workstations, every software vendor is rapidly moving toward the PowerPC and Intel binaries, but no one faster the Apple Computer. Already Final Cut Studio and very soon Shake will be fully qualified on the Power Mac G5 series, MacBook Pro series, and future platforms.

NAB HD 2006 poster

apple NAB 2006 booth HD

panasonic NAB 2006 booth AG-HVX200

century optics NAB 2006 booth fisheye adapter on panasonic HVX200

DSC labs NAB 2006 booth test charts

RED digital cinema NAB 2006 booth RED ONE prototype

las vegas strip looking west from wynn

In front of a well fed and eager crowd Giles Baker and Steve Kilisky of Adobe Systems demonstrated the Adobe Production Studio to the Motion Graphics Los Angeles User Group meeting at Barnsdall Gallery Theatre in Los Angeles, CA. Adobe sponsored a taco bar buffet line to warm up the appetites of creative professionals, and then walked through a vivid scenario using all the tools in the Adobe Production Studio, including Adobe Premiere Pro 2.0, Adobe Audition 2.0, Adobe After Effects 7.0 Professional, Adobe Encore DVD 2.0, and a taste of Adobe Photoshop CS2. The glue that binds all these applications together is a unified dark gray user interface presentation layer, along with Adobe Bridge asset management and preset rangler, and the ability to import projects built in After Effects directly in Premiere Pro or and Encore DVD without rendering or final assembly, called Adobe Dynamic Link. Any change in the After Effects composition, updates automatically in the timeline.

Premiere Pro and After Effects also feature float based processing of effects to ensure maximum color fidelity and encourage the use of high dynamic range images. Premiere Pro now offers multicam editing. Most Production Studio applications also support GPU OpenGL acceleration for realtime previews of effects and edits.

Adobe seems to being playing catch up to Apple, with Motion, Final Cut Pro, and Soundtrack Pro already featuring multicam editing, GPU acceleration, 32-bit effects support, and many more features. Premiere Pro does offer more complete integration with Adobe Acrobat with a feature called Clip Notes, a robust edit approval system using PDF to generate notes and comments into the editing timeline.

I discussed directly with the Premiere Pro product manager support for the Panasonic DVCPRO HD HVX200 camcorder, and he balked that the licensing fee for the codec was too great to include in Premiere Pro directly. The only method to edit DVCPRO HD is using the Matrox Axio system priced at $11,495. The Adobe Production Studio sells for $1699.

adobe after effects 7.0 professional screenshot

adobe after effects 7.0 professional screenshot

adobe premiere pro 2.0 screenshot

adobe clip notes screenshot

adobe audition 2.0 screenshot

adobe encore DVD 2.0 screenshot

steve kilisky of adobe demonstates the adobe production studio

In a very large North American launch, Panasonic premiered the AG-HVX200 to the public via full page ads in newspapers including the Los Angeles Times, New York Times, and the Wall Street Journal. At the DV Expo in Los Angeles, Panasonic contracted with filmmakers to take the VariCam sibling HVX200 through it’s paces, with footage of a college basketball game, Hollywood street scene, a frame rate exploration of a backlit martial artist, and a green screen music video.

Barry Green’s footage looked fantastic. He shot multiple frame rates at 720p and also some 1080p capture. The Panasonic booth had a 17 inch LCD display as the presentation monitor, and the footage was 80% of the VariCam. Michael Caporale showed an experimental music video shot on a green screen. The original pre-composited material looked sharp, excellent contrast, and ready for green screen removal. Caporale also shot run and gun footage of a Hollywood movie premiere, which looked bright, color accurate, and competent.

Panasonic promised sometime in the future these shots should be available on a DVD. I hope that similar to the VCR-FireWire-NLE launch some two years ago, an editing software vendor release raw DVCPRO HD from the camera, so anyone can test their NLE of choice with actual image captures.

Panasonic also announced the availability of the AG-HVX200 targeted for 29 December 2005. DV Expo featured a near 2 hour walkthrough by Jan Crittenden Livingston, the product manager for the AG-HVX200, on the design and features of this revolutionary camcorder. Included here are keypoint slides from the presentation.

DV expo panasonic AG-HVX200

DV expo panasonic presentation P2 cinema realized

DV expo panasonic presentation P2 workflow

"DV expo panasonic presentation P2 cinema

DV expo panasonic presentation P2 cinema CCD

At the Egyptian Theatre on Friday September 30 2005, Jan Crittenden Livingston, Product Line Business Manager for the Panasonic AG-HVX200 camcorder thrilled a crowd of over 100 Los Angeles producers, directors, and high definition (HD) enthusiasts with the latest information on the upcoming DVCPRO HD product. Every aspect of the history and design methodology of this next revolution in affordable HD image acquisition became clear in the 1.5 hour lecture and hands on walkthrough of the HVX200 device.

This camcorder has extensive coverage from around the blogosphere, including HVX User, P2 Info Net, and Creative Cow P2 forum. The most interesting tidbits from the discussion and presentation in no particular order:

Panasonic showed coyness in revealing the HXV200 imaging block specifications, but rather had actual test footage from a prototype camcorder, and asked the audience to judge the final results, and not compare pixel count or CCD size. In the test footage at the booth, and some projected engineering style capture of a luscious tabletop scene of spinning desk accessories, textures, and reflective materials the image held it own. One audience member quipped that we did not actually see raw capture off the P2 card, but due to logistical reasons, the source material was transferred via analog component to an AJ-HD1200A VCR and played back on a DVCPRO HD tape, preserving the DVCPRO HD codec output.

For four days the prototype HVX200 played back a scene on P2 from the IBC 2005 Amsterdam show, with street cars during a night and daylight shot, and on the playback display, the images looked stunning with absolute clarity and image fidelity, even into the shadows. This also demonstrated the robustness of the P2 media, as hundreds, if not thousands of eager camera operators touched, prodded and cajoled the camcorder all weekend long. I left on the final day and the media and camera continued to play back the Amsterdam scene without tape wear or hesitation. The DVCPRO HD codec, based on the compression technology of DV, but at a color sampling of 4:2:2 instead of DV 4:1:1 is one step closer to the highest quality HD-D5, but at a more affordable price point. Panasonic has already announced in some future camcorder a full D5 unit, most like two years away. Currently, a HD-D5 VCR lists at $99,000 as compared to the $5995 list price for the AG-HVX200 camcorder. Another useful point during recording, using the P2 media, the camcorder will be able to remove redundant frames, so a 24p recording session will contain only the necessary information, rather than the limitation of a linear tape based system that maintained a constant tape velocity and needed to always record 60p, regardless of the variable frame rate setting. The output from the firewire interface follows this paradigm, always receiving the full 60p information stream.

This camcorder may be the best product designed for the aspiring filmmaker and documentarian. Though the camcorder is chubby and larger than DV camcorders, the weight is low and controls are well placed, and it offers specifications unavailable in any other under $10,000 HD camcorder. This camera will have four channels of uncompress audio at 16 bit 48 kHz sampling, as compared to the paltry 2 channel MPEG-1 Audio Layer II on HDV camcorder. For a small budget film, or documentary sound is over 50% of the experience, and requires perhaps more care and handling than the picture. Previously, one would need to chain a DAT or MiniDisc recorder to the camera for high sound quality, but the Panasonic rig takes care of that necessity.

Now, the faithful must wait a few more weeks. Panasonic expects to receive shipping AG-HVX200 camcorders by the end of November 2005, but I suspect that it will premiere at the Tokyo Inter BEE 2005 show in mid November, and become more widely available by early 2006.

panasonic AG-HVX200 camcorder at resfest 2005 LA

panasonic jan crittenden livingston

panasonic AG-HVX200 camcorder at resfest 2005 LA

panasonic AG-HVX200 ergonomic design

Panasonic AG-HVX200 camcorder at resfest 2005 LA

Panasonic AG-HVX200 camcorder at resfest 2005 LA

Panasonic AG-HVX200 camcorder at resfest 2005 LA

At NAB 2005, producers and directors of photographers wondered what would become of the video cassette recorder (VCR), as solid state flash memory devices usurp the legacy tape based formats like DigiBetacam, DV, HDV, and DVCPRO 50. Sony has chosen a proprietary XDCAM format, based on a magneto optical disk, while Panasonic is going to a SD format PCMCIA card called P2.

As a VCR replacement one would have to consider these factors:

1. Speed must be near real time (one hour video transfered in around an hour or less)
2. Media should be around the same form factor as a video tape
3. Drive price must be near VCR price or lower

Cloak Media has run some tests using published transfer rates and data capacity. The results for a sample four hour project (250 GB):

* prices from summer 2005 survey

Today, the only viable VCR replacment on a small four hour project is the LTO series, AIT 3/AIT 4/SAIT, and the DSLT 600. In the IT industry, data centers have gravitated towards the multivendor LTO. Quantum is the sole provider of DSLT. Sony maintains a strong following for the AIT and SAIT series.

IBM totalstorage ultrium LTO tape drive

In an all electronic workflow, producers and directors cannot rely on video tapes or film as an emergency backup. Previously, a still photography or filmaker would keep their negative or positive, and strike new prints as needed. With the advent of digital photography, and soon in affordable digital filmmaking and video production, there is no physical backup, but only the bit buckets, which when arranged properly would describe a vast landscape, a human face, or an airplane landing.

In the still photography realm, image makers have embraced the new workflow, because they realize the potential for new creativity:

Every copy of the image is an original
Since the image is already digitized, it is easily shared
Digital photos are more easily manipulated and cropped
The arduous process of scanning film is eliminated

However, since the bits become supreme, over the film strip or video tape, special storage considerations must be analyzed and scrutinized. Also, still photography describes a single moment in time, while moving images records that same scene but at 24 to 60 frames per second, so a 2 MB still frame file, can become a 48 MB file per second for video, and with Panasonic DVCPRO HD codec 60 GB per hour. How does one store that much data for archiva purposesl and retrieval in the future?

Today, we have current technology, and very soon the future will be now (Blu-Ray Disc, holographic storage, VXA 3, etc). It used to take a simple trip to the Comdex trade show in Las Vegas, to get a bead on storage, but for all practical purposes Comdex has ended, and may never return. Instead, we need to look to manufactucturer events and niche events like Macworld Expo, Storage Networking World, or AIIM Expo.

To manage and harness the growing terabyte requirements in entertainment consider these storage solutions:

* prices from summer 2005 survey

During the Panasonic CES 2004 keynote address, Andrew Nelkin, Vice President of Panasonic Consumer Electronics Company first hinted that by the first quarter of 2006, Panasonic would produce an affordable high definition camcorder using solid state flash memory devices (secure digital memory card or SD cards). The magic date became Torino 2006, the home of the next Winter Olympic Games, where Panasonic traditionally has a commanding sponsorship.

Fortunately, Panasonic did not wait until CES 2006 to announce the new products, but instead had a very large presence at NAB 2005 for the professional DVCPRO HD AG-HVX200 rollout, and IFA 2005 for the consumer MPEG-2 based camcorder rollout. Both products are expected in the fall of 2005.

Unlike traditional portable video capture devices, these new camcorders have no need for magnetic tape. Video tape has it litany of problems including jams, dropouts, snags, tape breaks, curl, and video tracking along with environmental issues like susceptibility to humidity, magnetic field erasure, and simple aging. The era of the cassette is over, and the opportunity to be creative faster and more robustly has arrived.

The first generation product, with a 2 GB to 16 GB starting storage capacity, will need a new workflow. The recording medium, a reusable SD memory device, once filled, needs to be put somewhere, and a storage area network (SAN) or RAID device would be ideal to protect the invaluable electronic image capture. As the era of solid state recording dawns, notably other backup devices are either already mature or nearly ready to archive the DV, DVCPRO HD or MPEG-2 recording.

Today, DVD+R makes an entry level archive medium, with a 4.38 GB (17.5 minutes in DV format, 11 minutes DVCPPRO HD 720p/24) storage platform. DVD+R is cheap, reliable, and long lived. On the horizon, look to Blu-Ray Disc with a capacity of about 25 GB, five times the capacity of DVD+R. Also on the cusp is holographic storage at some 300 GB a cartridge.

panasonic AG-HVX200 camcorder P2 memory slots

panasonic AG-HVX200 camcorder side view

There’s been a dream of mine to have multiple cheap machines networked in a way to form a hive mind, so commands on one distribute to all and work together. This is loosely called grid computing. Imagine 3 iMac G5’s, Power Mac G5’s, or PowerBook G4’s networked together to work as one. The future is now!

At NAB 2005, Apple announced Final Cut Studio, which allows distributed Compressor rendering/encoding, so through a dedicated gigabit ethernet or firewire infrastructure, you combine a few machines into a working super computer. Mac OS X Tiger has as it’s base a technology called Xgrid, which is a protocol for clustering machines together out of the box.

The secret to success is the gigabit ethernet connection running at 1 Gbps or 128 MB/s. so now in the new computing model, the CPU comes second to the network connection. In a few years 10 gigabit will be standard, passing 2 Gbps or 4 Gbps fibre channel.

So now that you can grid the machine together, how about storage? Apple has an Xsan solution. Xsan costs just below $1500 a workstation to get the computers to share storage ($999 Xsan seat license, $499 fibre channel PCI-X card). A much more elegant and economical solution, that works on panther 10.3.5 and above is iSCSI.

you remember SCSI? all macs had it before ATA. Storage engineers never gave up on SCSI, and are reintroducing the SCSI protocols, but over gigabit ethernet! On a more modern mac, you already have the port, or can easily get a $20 network PCI card (recommended approach to separate the storage network from the IP network). The beauty of iSCSI it can be entirely software based, so yes you get a performance hit, but imagine sharing all your hard drive on a small gigabit network using software SAN. This is revolutionary. Current vendors that support the Mac are ATTO technology and Studio Network Solutions. These companies are just the beginning to a wonderful marriage of storage, grid computing, and the Mac.

apple Xserve G5 cluster nodes

Apple is moving the Mac to an Intel chipset. Until that day in 2007, where all new Mac machines will be Intel inside, expect many surprises. The glue to any good chipset deployment is not only the underlying semiconductor design, but the application environment to write to the hardware, or application program interface (API). Apple Xcode is the technology that drives the software engine. When the multicore comes out with hyperthreading, then we’re talking a good move toward Intel. The chip will have at least two onboard processors, and two virtual processors. All eyes are watching the Intel Fall Developer Forum, to see the processor roadmap.

Along with advanced processors, comes 64-bit computing, which allows access to more than 4 GB of RAM (the 32-bit limit). Today’s Power Macs can hold 8 GB of RAM. I was told by Adobe, that Creative Suite 2 needs around 2 GB of RAM for all it’s applications, and Apple Motion definitely needs all it can get (4 GB at least). the future is always in flux.

At the end of spring and now into the summer, the GPU market has reached an inflection point. Unlike the 90 nm and 65 nm semiconductor barrier, both NVIDIA and ATI chug along with product announcements and advancements. ATI announced at Computex CrossFire, a method to bond multiple PCI/AGP video cards together for near double the performance. NVIDIA had already announced a similar solution they called SLI. NVIDIA stirred the pot again with the GeForce 7 series. if the GeForce 6 series did not scream enough, we have the latest and greatest with more transistors and higher performance.

NVIDIA spurs on interest in its product and introductions with unique characters, usually buxom women scantily clad to attract the gamers and young folk of the planet. if you recall NVIDIA creates these female persona to demonstrate the real time rendering of characters in cinematic motion. all in all we have luna, nalu, dusk, and dawn (summary below). Will these chipsets make it the Mac?

GPU NVIDIA history

G70
GeForce 7800
luna demo woman

NV40
GeForce 6800
nalu demo woman

NV35
GeForce FX 5900 series
dusk demo woman

NV30
GeForce FX 5800 series
dawn demo woman

NVIDIA digital production pipeline

Almost since the beginning of desktop computing, the ability to share has been essential. Flash forward 30 years, and not only are computers networked, behold the pervasiveness of the internet to every workstation and laptop, but soon every computer will have shared storage. The simplest form of sharing would be networked attached storage (NAS), where you use built in networking protocols (TCP/IP, SAMBA, NFS, AppleTalk, etc.) to mount a remote volume over the internet or over a local area network (LAN) to a client system. You can now parcel files, using the file sharing aspects of the operating system.

A more robust system in the NAS space, uses an intelligent controller, or server (Mac OS X Server, NAS head, etc.) to deliver storage connectivity.

Companies like NetApp and BlueArc have mastered the front end of the storage array, and allow on the fly configuration, modeling, and allocation of storage resources as the needs of the enterprise change. Certain applications, like databases, require block level access to storage devices, as if they were directly attached to an individual computer. Application performance may suffer if the program is looking for block level access, but only sees NAS, however, in general, NAS is fast and is a completely viable storage platform.

Be it a NAS environment or a storage area network (SAN), most likely SAN is the storage subsystem architecture anyway. Currently there are three ways to attach a SAN to a workstation or workgroup:

Fibre Channel
Gigabit Ethernet, GbE (iSCSI)
IEEE 1394a or 1394b (FireWire)

Each methodology has is benefits and pitfalls, but all offer rugged access to shared storage resources. With a shared storage solution, the workstation can boot from the SAN, share files and applications (if the software licensing agreement allows it), and make the backup and restore aspect of data management easier.

Xserve RAID SAN