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	<title>Cloak Media</title>
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	<link>http://www.cloakmedia.com</link>
	<description>solid state capture, storage, and delivery of media</description>
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		<title>4K for $10K and $20K DSLR Developments</title>
		<link>http://www.cloakmedia.com/2011/11/latedslr-developments/</link>
		<comments>http://www.cloakmedia.com/2011/11/latedslr-developments/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 06:12:41 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[camcorder]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[nikon]]></category>
		<category><![CDATA[red]]></category>
		<category><![CDATA[storage]]></category>

		<guid isPermaLink="false">http://www.cloakmedia.com/?p=158</guid>
		<description><![CDATA[Rarely have multiple announcements of important image capture technology occur in a single day, outside of the standard timeframes of NAB or IBC (sometimes Inter BEE). On 3 November 2011 Red Digital Cinema and Canon announced significant advances in sensor and image recording technology with Red Scarlet-X and Canon EOS C300 camcorders. Both can deliver pretty pictures, but at a very high prices. The Red technology starts at the rock bottom $9,750 where the Canon beauty is just $20,000! These type of systems have been previewed over the last ten years, moving from tape acquisition, magnetic or optical drive, to finally flash drive technology. Their focus is image quality spare none. Maybe it’s impossible to deliver an affordable compact camera under $2,000 but with the previous Canon EOS 5D and 7D and Nikon D7000, it sure looked like the future was bright: affordable ubiquitous image capture on large sensor formats with interchangeable lenses. This was the holy grail and the definition of a disruptive technology. Instead of building on that legacy, two companies shatter the hearts of it’s users and deliver the impossible dream of $30K systems (you still need lenses, grip gear, archive, and sound equipment). I find it interesting the Red continues to use it’s REDCODE RAW R3D format, which is still mostly impossible to view on even the most robust desktop system without dedicated PCIe hardware or a transcode to an editing codec like ProRes or DNxHD. Canon took a step backward to MPEG-2 50 Mbps, a codec almost forgotten about in the wake of modern H.264/AVC codecs. Sometimes the best recording mechanism is bypass the decisions in the camcorder and record outboard to an alternative implementation like a AJA Ki Pro Mini or equivalent. History is setting aside DV, DVCPRO HD, SxS, XDCAM, and P2 for ]]></description>
			<content:encoded><![CDATA[<p>Rarely have multiple announcements of important image capture technology occur in a single day, outside of the standard timeframes of <a href="http://www.nabshow.com/">NAB</a> or <a href="http://www.ibc.org/">IBC</a> (sometimes <a href="http://www.inter-bee.com/">Inter BEE</a>). On 3 November 2011 <a href="http://www.red.com/">Red Digital Cinema</a> and <a href="http://www.canoncinemaeos.com/">Canon</a> announced significant advances in sensor and image recording technology with Red Scarlet-X and Canon EOS C300 camcorders. Both can deliver pretty pictures, but at a very high prices. The Red technology starts at the rock bottom $9,750 where the Canon beauty is just $20,000! These type of systems have been previewed over the last ten years, moving from tape acquisition, magnetic or optical drive, to finally flash drive technology. Their focus is image quality spare none.</p>
<p>Maybe it’s impossible to deliver an affordable compact camera under $2,000 but with the previous Canon EOS 5D and 7D and Nikon D7000, it sure looked like the future was bright: affordable ubiquitous image capture on large sensor formats with interchangeable lenses. This was the holy grail and the definition of a disruptive technology. Instead of building on that legacy, two companies shatter the hearts of it’s users and deliver the impossible dream of $30K systems (you still need lenses, grip gear, archive, and sound equipment).</p>
<p>I find it interesting the Red continues to use it’s REDCODE RAW R3D format, which is still mostly impossible to view on even the most robust desktop system without dedicated PCIe hardware or a transcode to an editing codec like ProRes or DNxHD. Canon took a step backward to MPEG-2 50 Mbps, a codec almost forgotten about in the wake of modern H.264/AVC codecs. Sometimes the best recording mechanism is bypass the decisions in the camcorder and record outboard to an alternative implementation like a <a href="http://www.aja.com/products/kipro/ki-pro-mini/ki-pro-mini-description.php">AJA Ki Pro Mini</a> or equivalent.</p>
<p>History is setting aside DV, DVCPRO HD, SxS, XDCAM, and P2 for a more available and affordable SDHC or SDXC systems. Canon and Red are stuck with CF cards. The future is coming, but if Canon and Red continue to delivery “affordable” camcorders at $10,000 and above, their decision might be good for a few thousand people, but the millions of folks who want high quality moving images must look elsewhere.</p>
]]></content:encoded>
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		<item>
		<title>NAB2007 From the Sidelines</title>
		<link>http://www.cloakmedia.com/2007/04/nab2007-from-the-sidelines/</link>
		<comments>http://www.cloakmedia.com/2007/04/nab2007-from-the-sidelines/#comments</comments>
		<pubDate>Fri, 27 Apr 2007 00:00:38 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[camcorder]]></category>
		<category><![CDATA[FCS]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[mac OS X]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[red]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[ProRes]]></category>

		<guid isPermaLink="false">http://www.cloakmedia.com/?p=62</guid>
		<description><![CDATA[The Apple and Mac application user community basked in the announcements from The National Association of Broadcasters 2007 Electronic Media Show (NAB2007). Participating in the NAB2007 show from a distance gives one an opportunity to forage the web for podcasts, webcasts, blogs, and news from the show. Final Cut Studio 2 will once again transform the industry with an impressive toolset including the new applications Final Cut Pro 6, Motion 3, Soundtrack Pro 2, Color, Cinema Tools 4, and Compressor 3, along with stalwart applications DVD Studio Pro 4 and LiveType 2. The Final Cut Studio 2 suite introduces long requested features like surround sound, 3D support, and a post production HD codec, which Apple calls ProRes 422. Apple leveraged its intellectual property acquisitions like Shake and Logic to bolster it&#8217;s core Final Cut Studio 2 products. As Final Cut Pro burst the barriers to afford HD, Apple Color may just open the door to color grading for the rest of us. Previous systems working on 2K digital intermediates like Autodesk Lustre, IRIDAS SpeedGrade, and Silicon Color FinalTouch started at $24,995 and with control surfaces and hardware requirements easily topped $100,000 value, but Apple in its pursuit to make high end production tools affordable, decided to include Color, based on the FinalTouch acquisition, in the Final Cut Studio for no premium beyond the $1,299 asking price (upgrades begin at $499). Other developers like Avid, Adobe, and Autodesk have various product support for Mac OS X, but none can compare to the value and tight integration of the Final Cut Studio 2 bundle. For your Listening, Watching, and Reading Pleasure Software Announcements Apple Final Cut Studio 2 Adobe NAB2007 Webcast Microsoft NAB2007 Site Hardware Announcements Panasonic NAB2007 USA Site Panasonic NAB2007 Global Site Sony Virtual NAB2007 Tradeshow Sony NAB2007 Global Site ]]></description>
			<content:encoded><![CDATA[<p>The Apple and Mac application user community basked in the announcements from The National Association of Broadcasters 2007 Electronic Media Show (NAB2007). Participating in the NAB2007 show from a distance gives one an opportunity to forage the web for podcasts, webcasts, blogs, and news from the show. Final Cut Studio 2 will once again transform the industry with an impressive toolset including the new applications Final Cut Pro 6, Motion 3, Soundtrack Pro 2, Color, Cinema Tools 4, and Compressor 3, along with stalwart applications DVD Studio Pro 4 and LiveType 2.</p>
<p>The Final Cut Studio 2 suite introduces long requested features like surround sound, 3D support, and a post production HD codec, which Apple calls ProRes 422. Apple leveraged its intellectual property acquisitions like Shake and Logic to bolster it&#8217;s core Final Cut Studio 2 products. As Final Cut Pro burst the barriers to afford HD, Apple Color may just open the door to color grading for the rest of us. Previous systems working on 2K digital intermediates like Autodesk Lustre, IRIDAS SpeedGrade, and Silicon Color FinalTouch started at $24,995 and with control surfaces and hardware requirements easily topped $100,000 value, but Apple in its pursuit to make high end production tools affordable, decided to include Color, based on the FinalTouch acquisition, in the Final Cut Studio for no premium beyond the $1,299 asking price (upgrades begin at $499).</p>
<p>Other developers like Avid, Adobe, and Autodesk have various product support for Mac OS X, but none can compare to the value and tight integration of the Final Cut Studio 2 bundle.</p>
<p><strong>For your Listening, Watching, and Reading Pleasure</strong></p>
<p><strong>Software Announcements</strong><br />
<a href="http://www.apple.com/finalcutstudio/">Apple Final Cut Studio 2</a><br />
<a href="http://www.adobe.com/products/creativesuite/production/events/nab2007/webcast/">Adobe NAB2007 Webcast</a><br />
<a href="http://www.microsoft.com/windows/windowsmedia/forpros/events/nab2007.aspx">Microsoft NAB2007 Site</a></p>
<p><strong>Hardware Announcements</strong><br />
<a href="http://www.panasonic.com/business/provideo/promo/nab/">Panasonic NAB2007 USA Site</a><br />
<a href="http://www.panasonic.net/exhibition/nab2007/">Panasonic NAB2007 Global Site</a><br />
<a href="http://bssc.sel.sony.com/BroadcastandBusiness/minisites/NAB/">Sony Virtual NAB2007 Tradeshow</a><br />
<a href="http://www.sonybiz.net/nab">Sony NAB2007 Global Site</a></p>
<p><strong>Color Grading Software</strong><br />
<a href="http://www.apple.com/finalcutstudio/color/">Apple Color</a><br />
<a href="http://www.speedgrade.com/">IRIDAS SpeedGrade</a><br />
<a href="http://www.autodesk.com/lustre">Autodesk Lustre</a><br />
<a href="http://www.autodesk.com/us/lustre/tutorial-2007-01-23/">Autodesk IBC Lustre Demonstration</a></p>
<p><strong>Post Production Codec</strong><br />
<a href="http://images.apple.com/finalcutstudio/resources/white_papers/L342568A_ProRes_WP.pdf">Apple ProRes 422 White Paper</a><br />
<a href="http://www.avid.com/dnxhd/">Avid DNxHD</a><br />
<a href="http://www.cineform.com/technology/">CineForm CineForm Intermediate</a></p>
<p><strong>NAB2007 Blogs</strong><br />
<a href="http://avid.blogs.com/nab2007/scad/">Avid Savannah College of Art and Design Blog</a><br />
<a href="http://www.zoom-in.com/podcasts/2007/04/exclusive_nab_interview_dig_in.php">Zoom-In NAB2007 Blog</a><br />
<a href="http://www.hdforindies.com/">HD for Indies Blog</a><br />
<a href="http://blog.digitalcontentproducer.com/nab/">Digital Content Producer NAB2007 Blogs</a><br />
<a href="http://www.freshdv.com/nab/">FreshDV Video NAB2007 Blog</a><br />
<a href="http://cineform.blogspot.com/">CineForm Insider Blog</a></p>
<p><strong>NAB2007 Podcasts</strong><br />
<a href="http://www.digitalproductionbuzz.com/Archives/LiveThatExpo.php?day1date=2007-04-16">Digital Production Buzz NAB2007 Podcasts</a><br />
<a href="http://www.fxguide.com/article419.html">fxguide NAB2007 Day 01 Podcast</a><br />
<a href="http://www.fxguide.com/article420.html">fxguide NAB2007 Day 02 Podcast</a><br />
<a href="http://www.fxguide.com/article422.html">fxguide NAB2007 Day 03 Podcast</a><br />
<a href="http://www.fxguide.com/article423.html">fxguide NAB2007 Day 04 Podcast</a></p>
<div class="wp-caption alignnone" style="width: 394px"><img alt="apple final cut studio 2 box image" src="http://www.cloakmedia.com/cloakmediamedia/NAB2007/fcstudio2_box.jpg" title="apple final cut studio 2 box image" width="384" height="308" /><p class="wp-caption-text">apple final cut studio 2 box image</p></div>
]]></content:encoded>
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		<title>NAB 2006 Wrap-Up</title>
		<link>http://www.cloakmedia.com/2006/04/nab-2006-wrap-up/</link>
		<comments>http://www.cloakmedia.com/2006/04/nab-2006-wrap-up/#comments</comments>
		<pubDate>Sat, 29 Apr 2006 17:00:40 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[camcorder]]></category>
		<category><![CDATA[FCS]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[mac OS X]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[red]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[autodesk]]></category>
		<category><![CDATA[DVCPRO HD]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[JVC]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[NHK]]></category>
		<category><![CDATA[P2]]></category>
		<category><![CDATA[SXRD]]></category>
		<category><![CDATA[XDCAM]]></category>

		<guid isPermaLink="false">http://www.cloakmedia.com/?p=60</guid>
		<description><![CDATA[2006 ushers in the year of affordable high quality high definition (HD) capture, edit, and output, with all the pieces finally becoming widely available. Camera manufacturers large and small showed off their wears to the marketplace. The very largest electronics vendors had monstrous booths with entry pavilion theaters with breathtaking visuals. Sony Electronics featured their 4K SXRD projectors with a spectacular 4096 x 2160 pixel resolution. Sony showcased the 70 mm film Baraka, by Ron Fricke, with scenes of Japanese Macaque (Snow Monkey) and volcanoes. Matsushita Electric Industrial under their Panasonic brand headlined the versatility, workflow, and color accuracy of the AG-HVX200 DVCPRO HD solid state camcorder. NHK showcased the North American premiere of Super Hi-vision with an astounding 7680 x 4320 pixels, for a near IMAX experience with digital cinema. The entry into the HD realm starts with 720p, followed by 1080p, and then reaches into the stratosphere with 2K, 4K, and 8K systems. JVC previewed the GY-HD200U a 720p camcorder and Panasonic celebrated the 720p and 1080p AG-HVX200 camcorder. Sony delivered on the 1080i XDCAM HD series, and RED digital cinema promoted a future 4K RED ONE camera. On the post production side, Mac based editing solutions include Avid and Apple. Compositing software is more diverse with Apple Shake, Boris FX Blue and Red, Autodesk Combustion, and Adobe After Effects. With the rapid move toward Universal applications and Intel based workstations, every software vendor is rapidly moving toward the PowerPC and Intel binaries, but no one faster the Apple Computer. Already Final Cut Studio and very soon Shake will be fully qualified on the Power Mac G5 series, MacBook Pro series, and future platforms]]></description>
			<content:encoded><![CDATA[<p>2006 ushers in the year of affordable high quality high definition (HD) capture, edit, and output, with all the pieces finally becoming widely available. Camera manufacturers large and small showed off their wears to the marketplace. The very largest electronics vendors had monstrous booths with entry pavilion theaters with breathtaking visuals. Sony Electronics featured their <a href="http://www.sony.com/sxrd/">4K SXRD projectors</a> with a spectacular 4096 x 2160 pixel resolution. Sony showcased the 70 mm film Baraka, by Ron Fricke, with scenes of Japanese Macaque (Snow Monkey) and volcanoes. Matsushita Electric Industrial under their Panasonic brand headlined the versatility, workflow, and color accuracy of the AG-HVX200 DVCPRO HD solid state camcorder. NHK showcased the North American premiere of <a href="http://www.nhk.or.jp/digital/en/superhivision/">Super Hi-vision</a> with an astounding 7680 x 4320 pixels, for a near IMAX experience with digital cinema.</p>
<p>The entry into the HD realm starts with 720p, followed by 1080p, and then reaches into the stratosphere with 2K, 4K, and 8K systems. JVC previewed the GY-HD200U a 720p camcorder and Panasonic celebrated the 720p and 1080p AG-HVX200 camcorder. Sony delivered on the 1080i XDCAM HD series, and RED digital cinema promoted a future 4K <a href="http://www.red.com/cameras/">RED ONE camera</a>.</p>
<p>On the post production side, Mac based editing solutions include Avid and Apple. Compositing software is more diverse with Apple Shake, Boris FX Blue and Red, Autodesk Combustion, and Adobe After Effects. With the rapid move toward Universal applications and Intel based workstations, every software vendor is rapidly moving toward the PowerPC and Intel binaries, but no one faster the Apple Computer. Already Final Cut Studio and very soon Shake will be fully qualified on the Power Mac G5 series, MacBook Pro series, and future platforms.</p>
<p><div class="wp-caption alignnone" style="width: 298px"><img alt="NAB HD 2006 poster" src="http://www.cloakmedia.com/cloakmediamedia/NAB2006/picture-933.jpg" title="NAB HD 2006 poster" width="288" height="384" /><p class="wp-caption-text">NAB HD 2006 poster</p></div><div class="wp-caption alignnone" style="width: 394px"><img alt="apple NAB 2006 booth HD" src="http://www.cloakmedia.com/cloakmediamedia/NAB2006/picture-946.jpg" title="apple NAB 2006 booth HD" width="384" height="288" /><p class="wp-caption-text">apple NAB 2006 booth HD</p></div><div class="wp-caption alignnone" style="width: 394px"><img alt="panasonic NAB 2006 booth AG-HVX200" src="http://www.cloakmedia.com/cloakmediamedia/NAB2006/picture-914.jpg" title="panasonic NAB 2006 booth AG-HVX200" width="384" height="288" /><p class="wp-caption-text">panasonic NAB 2006 booth AG-HVX200</p></div><div class="wp-caption alignnone" style="width: 394px"><img alt="century optics NAB 2006 booth fisheye adapter on panasonic HVX200" src="http://www.cloakmedia.com/cloakmediamedia//NAB2006/picture-947.jpg" title="century optics NAB 2006 booth fisheye adapter on panasonic HVX200" width="384" height="288" /><p class="wp-caption-text">century optics NAB 2006 booth fisheye adapter on panasonic HVX200</p></div><div class="wp-caption alignnone" style="width: 298px"><img alt="DSC labs NAB 2006 booth test charts" src="http://www.cloakmedia.com/cloakmediamedia/NAB2006/picture-949.jpg" title="DSC labs NAB 2006 booth test charts" width="288" height="384" /><p class="wp-caption-text">DSC labs NAB 2006 booth test charts</p></div><div class="wp-caption alignnone" style="width: 394px"><img alt="RED digital cinema NAB 2006 booth RED ONE prototype" src="http://www.cloakmedia.com/cloakmediamedia/NAB2006/picture-924.jpg" title="RED digital cinema NAB 2006 booth RED ONE prototype" width="384" height="288" /><p class="wp-caption-text">RED digital cinema NAB 2006 booth RED ONE prototype</p></div><div class="wp-caption alignnone" style="width: 394px"><img alt="las vegas strip looking west from wynn" src="http://www.cloakmedia.com/cloakmediamedia/NAB2006/picture-27.jpg" title="las vegas strip looking west from wynn" width="384" height="288" /><p class="wp-caption-text">las vegas strip looking west from wynn</p></div></p>
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		<item>
		<title>Panasonic HVX200 Imaging Block Acknowledged</title>
		<link>http://www.cloakmedia.com/2006/02/panasonic-hvx200-imaging-block-acknowledged/</link>
		<comments>http://www.cloakmedia.com/2006/02/panasonic-hvx200-imaging-block-acknowledged/#comments</comments>
		<pubDate>Tue, 28 Feb 2006 23:00:47 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[camcorder]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[CCD]]></category>
		<category><![CDATA[HVX200]]></category>
		<category><![CDATA[P2]]></category>

		<guid isPermaLink="false">http://www.cloakmedia.com/?p=58</guid>
		<description><![CDATA[On 24 February 2006 Panasonic, through their high-def blog site, revealed the underpinnings of the AG-HVX200 imaging block. The camcorder uses a revolutionary 3 CCD pixel shift technology to optimize three 960 x 540 imaging sensors to deliver both 1280 x 720 and 1920 x 1080 progressive images to the P2 media. Their decision to utilized 1/3 inch CCD&#8217;s required unique engineering decisions beyond the raw pixel count other manufactures report. In the still camera arena, there are small CCD 8 megapixel cameras, but they generate so much noise and perform so poorly in low light conditions, they become unusable. a more robust 4 megapixel or larger sensor 6 megapixel camera would deliver a more usable device beyond the technical specification. As the production ramp up of the Panasonic HVX200 continues, more folks will report on any picture degradation because of the novel pixel shift or spatial offset technique. Read the blog article and decide for yourself]]></description>
			<content:encoded><![CDATA[<p>On 24 February 2006 Panasonic, through their high-def blog site, revealed the underpinnings of the AG-HVX200 imaging block. The camcorder uses a revolutionary 3 CCD pixel shift technology to optimize three 960 x 540 imaging sensors to deliver both 1280 x 720 and 1920 x 1080 progressive images to the P2 media. Their decision to utilized 1/3 inch CCD&#8217;s required unique engineering decisions beyond the raw pixel count other manufactures report.</p>
<p>In the still camera arena, there are small CCD 8 megapixel cameras, but they generate so much noise and perform so poorly in low light conditions, they become unusable. a more robust 4 megapixel or larger sensor 6 megapixel camera would deliver a more usable device beyond the technical specification. As the production ramp up of the Panasonic HVX200 continues, more folks will report on any picture degradation because of the novel pixel shift or spatial offset technique. Read the blog article and decide for yourself.</p>
<div class="wp-caption alignnone" style="width: 266px"><img alt="CCD representation" src="http://www.cloakmedia.com/cloakmediamedia/panasonic/IM000007.jpg" title="CCD representation" width="256" height="341" /><p class="wp-caption-text">CCD representation</p></div>
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		</item>
		<item>
		<title>Only Final Cut Studio</title>
		<link>http://www.cloakmedia.com/2006/01/only-final-cut-studio/</link>
		<comments>http://www.cloakmedia.com/2006/01/only-final-cut-studio/#comments</comments>
		<pubDate>Sun, 22 Jan 2006 22:00:10 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[FCS]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[mac OS X]]></category>
		<category><![CDATA[final cut pro]]></category>
		<category><![CDATA[NAB]]></category>

		<guid isPermaLink="false">http://www.cloakmedia.com/?p=56</guid>
		<description><![CDATA[Earlier this month Apple Computer revealed a new direction in the Final Cut Studio roadmap. In view of the release of the Adobe Production Studio, Apple made a majority of their Pro Applications into an all or none bundle. Previous editions of Motion, DVD Studio Pro, Final Cut Pro, and Soundtrack Pro stood as individual applications, but as of now are available only as part of the $1299 Final Cut Studio integrated suite. Shake, Logic Pro, and Aperture continue to be sold as stand alone tools. Apple also announced the introduction of the Universal version of Final Cut Studio available by the end of march 2006 for a $49 upgrade fee, just in time for NAB in Las Vegas. Historically, Apple has used the NAB show in late April to showcase the development of the Final Cut Studio. In 2004, Apple and Panasonic stunned the high definition world with the introduction of the DVCPRO HD native codec into a Final Cut Pro timeline. In 2005 apple revealed Soundtrack Pro, and a tighter fusion of the Final Cut Studio applications. 2006 should be an interesting time for Apple as they prepare their software for both powerPC and Intel chip architectures. Final Cut Studio box image courtesy of Apple]]></description>
			<content:encoded><![CDATA[<p>Earlier this month Apple Computer revealed a new direction in the Final Cut Studio roadmap. In view of the release of the Adobe Production Studio, Apple made a majority of their Pro Applications into an all or none bundle. Previous editions of Motion, DVD Studio Pro, Final Cut Pro, and Soundtrack Pro stood as individual applications, but as of now are available only as part of the $1299 Final Cut Studio integrated suite. Shake, Logic Pro, and Aperture continue to be sold as stand alone tools.</p>
<p>Apple also announced the introduction of the Universal version of Final Cut Studio available by the end of march 2006 for a $49 upgrade fee, just in time for NAB in Las Vegas. Historically, Apple has used the <a href="http://www.nabshow.com/">NAB show</a> in late April to showcase the development of the Final Cut Studio. In 2004, Apple and Panasonic stunned the high definition world with the introduction of the DVCPRO HD native codec into a Final Cut Pro timeline. In 2005 apple revealed Soundtrack Pro, and a tighter fusion of the Final Cut Studio applications. 2006 should be an interesting time for Apple as they prepare their software for both powerPC and Intel chip architectures.</p>
<p>Final Cut Studio box image courtesy of Apple.</p>
]]></content:encoded>
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		<item>
		<title>Adobe Premieres Production Studio</title>
		<link>http://www.cloakmedia.com/2006/01/adobe-premieres-production-studio/</link>
		<comments>http://www.cloakmedia.com/2006/01/adobe-premieres-production-studio/#comments</comments>
		<pubDate>Wed, 18 Jan 2006 17:00:22 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[adobe]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[after effects]]></category>
		<category><![CDATA[premiere]]></category>

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		<description><![CDATA[In front of a well fed and eager crowd Giles Baker and Steve Kilisky of Adobe Systems demonstrated the Adobe Production Studio to the Motion Graphics Los Angeles User Group meeting at Barnsdall Gallery Theatre in Los Angeles, CA. Adobe sponsored a taco bar buffet line to warm up the appetites of creative professionals, and then walked through a vivid scenario using all the tools in the Adobe Production Studio, including Adobe Premiere Pro 2.0, Adobe Audition 2.0, Adobe After Effects 7.0 Professional, Adobe Encore DVD 2.0, and a taste of Adobe Photoshop CS2. The glue that binds all these applications together is a unified dark gray user interface presentation layer, along with Adobe Bridge asset management and preset rangler, and the ability to import projects built in After Effects directly in Premiere Pro or and Encore DVD without rendering or final assembly, called Adobe Dynamic Link. Any change in the After Effects composition, updates automatically in the timeline. Premiere Pro and After Effects also feature float based processing of effects to ensure maximum color fidelity and encourage the use of high dynamic range images. Premiere Pro now offers multicam editing. Most Production Studio applications also support GPU OpenGL acceleration for realtime previews of effects and edits. Adobe seems to being playing catch up to Apple, with Motion, Final Cut Pro, and Soundtrack Pro already featuring multicam editing, GPU acceleration, 32-bit effects support, and many more features. Premiere Pro does offer more complete integration with Adobe Acrobat with a feature called Clip Notes, a robust edit approval system using PDF to generate notes and comments into the editing timeline. I discussed directly with the Premiere Pro product manager support for the Panasonic DVCPRO HD HVX200 camcorder, and he balked that the licensing fee for the codec was too great to ]]></description>
			<content:encoded><![CDATA[<p>In front of a well fed and eager crowd Giles Baker and Steve Kilisky of Adobe Systems demonstrated the Adobe Production Studio to the Motion Graphics Los Angeles User Group meeting at Barnsdall Gallery Theatre in Los Angeles, CA. Adobe sponsored a taco bar buffet line to warm up the appetites of creative professionals, and then walked through a vivid scenario using all the tools in the Adobe Production Studio, including Adobe Premiere Pro 2.0, Adobe Audition 2.0, Adobe After Effects 7.0 Professional, Adobe Encore DVD 2.0, and a taste of Adobe Photoshop CS2. The glue that binds all these applications together is a unified dark gray user interface presentation layer, along with Adobe Bridge asset management and preset rangler, and the ability to import projects built in After Effects directly in Premiere Pro or and Encore DVD without rendering or final assembly, called Adobe Dynamic Link. Any change in the After Effects composition, updates automatically in the timeline.</p>
<p>Premiere Pro and After Effects also feature float based processing of effects to ensure maximum color fidelity and encourage the use of high dynamic range images. Premiere Pro now offers multicam editing. Most Production Studio applications also support GPU OpenGL acceleration for realtime previews of effects and edits.</p>
<p>Adobe seems to being playing catch up to Apple, with Motion, Final Cut Pro, and Soundtrack Pro already featuring multicam editing, GPU acceleration, 32-bit effects support, and many more features. Premiere Pro does offer more complete integration with Adobe Acrobat with a feature called Clip Notes, a robust edit approval system using PDF to generate notes and comments into the editing timeline.</p>
<p>I discussed directly with the Premiere Pro product manager support for the Panasonic DVCPRO HD HVX200 camcorder, and he balked that the licensing fee for the codec was too great to include in Premiere Pro directly. The only method to edit DVCPRO HD is using the Matrox Axio system priced at $11,495. The Adobe Production Studio sells for $1699.</p>
<p><div class="wp-caption alignnone" style="width: 351px"><img alt="adobe after effects 7.0 professional screenshot" src="http://www.cloakmedia.com/cloakmediamedia/adobeproductionstudio/IM000957.jpg" title="adobe after effects 7.0 professional screenshot" width="341" height="256" /><p class="wp-caption-text">adobe after effects 7.0 professional screenshot</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="adobe after effects 7.0 professional screenshot" src="http://www.cloakmedia.com/cloakmediamedia/adobeproductionstudio/IM000940.jpg" title="adobe after effects 7.0 professional screenshot" width="341" height="256" /><p class="wp-caption-text">adobe after effects 7.0 professional screenshot</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="adobe premiere pro 2.0 screenshot" src="http://www.cloakmedia.com/cloakmediamedia/adobeproductionstudio/IM000941.jpg" title="adobe premiere pro 2.0 screenshot" width="341" height="256" /><p class="wp-caption-text">adobe premiere pro 2.0 screenshot</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="adobe clip notes screenshot" src="http://www.cloakmedia.com/cloakmediamedia/adobeproductionstudio/IM000942.jpg" title="adobe clip notes screenshot" width="341" height="256" /><p class="wp-caption-text">adobe clip notes screenshot</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="adobe audition 2.0 screenshot" src="http://www.cloakmedia.com/cloakmediamedia/adobeproductionstudio/IM000948.jpg" title="adobe audition 2.0 screenshot" width="341" height="256" /><p class="wp-caption-text">adobe audition 2.0 screenshot</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="adobe encore DVD 2.0 screenshot" src="http://www.cloakmedia.com/cloakmediamedia/adobeproductionstudio/IM000950.jpg" title="adobe encore DVD 2.0 screenshot" width="341" height="256" /><p class="wp-caption-text">adobe encore DVD 2.0 screenshot</p></div><div class="wp-caption alignnone" style="width: 266px"><img alt="steve kilisky of adobe demonstates the adobe production studio" src="http://www.cloakmedia.com/cloakmediamedia/adobeproductionstudio/IM000951.jpg" title="steve kilisky of adobe demonstates the adobe production studio" width="256" height="341" /><p class="wp-caption-text">steve kilisky of adobe demonstates the adobe production studio</p></div></p>
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		<title>Apple Delivers First Intel Mac</title>
		<link>http://www.cloakmedia.com/2006/01/apple-delivers-first-intel-mac/</link>
		<comments>http://www.cloakmedia.com/2006/01/apple-delivers-first-intel-mac/#comments</comments>
		<pubDate>Mon, 16 Jan 2006 14:00:35 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[mac OS X]]></category>
		<category><![CDATA[core duo]]></category>
		<category><![CDATA[iCES]]></category>
		<category><![CDATA[macworld]]></category>

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		<description><![CDATA[It&#8217;s 2006 and the wait is over for the next generation Intel and Apple products. The many months of anticipation brings some interesting news. Intel used the International Consumer Electronics Show (CES) as it&#8217;s launching point for the Core Duo processor, based on the Pentium M processor. The two cores can process information simultaneously, or used by the operating system to extend multitasking for rapid media creation. The Core Duo was designed for high performance, but at low power, extending the life of a portable computer, or reducing the cooling load on a lightweight desktop. At CES 2006, Paul Otellini, CEO of Intel, announced the rapid adoption of the Core Duo technology. It took Intel one year to ship the first one millionth Pentium processor, but plans to ship the one millionth Core Duo processors in just three weeks. Core Duo will land in Microsoft Windows PC&#8217;s, the new media platform called VIIV, and the newest family of Apple Computer products called MacBook Pro and iMac. In previous incarnations of high penetration desktop and laptop computers, the highest volume processors included the Pentium and PowerPC lines of chips, but with Apple coming aboard the Intel train, only AMD stands alone. In June 2005, Steve Jobs, CEO of Apple, announced that every version of Mac OS X since its inception has been compiled and performance tested to run of both PowerPC and Intel processors. In order for Mac developers to reap the full benefits of the Intel transition, a new type of application called a Universal Binary will have to be delivered, which will have the ability to run natively on either a PowerPC or Intel architecture. Applications from legacy PowerPC systems will run using a code translation technology called Rosetta. At Macworld 2006, Apple released the Core Duo iMac and ]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s 2006 and the wait is over for the next generation Intel and Apple products. The many months of anticipation brings some interesting news. Intel used the International Consumer Electronics Show (CES) as it&#8217;s launching point for the Core Duo processor, based on the Pentium M processor. The two cores can process information simultaneously, or used by the operating system to extend multitasking for rapid media creation.</p>
<p>The Core Duo was designed for high performance, but at low power, extending the life of a portable computer, or reducing the cooling load on a lightweight desktop. At CES 2006, Paul Otellini, CEO of Intel, announced the rapid adoption of the Core Duo technology. It took Intel one year to ship the first one millionth Pentium processor, but plans to ship the one millionth Core Duo processors in just three weeks.</p>
<p>Core Duo will land in Microsoft Windows PC&#8217;s, the new media platform called VIIV, and the newest family of Apple Computer products called MacBook Pro and iMac. In previous incarnations of high penetration desktop and laptop computers, the highest volume processors included the Pentium and PowerPC lines of chips, but with Apple coming aboard the Intel train, only AMD stands alone.</p>
<p>In June 2005, Steve Jobs, CEO of Apple, announced that every version of Mac OS X since its inception has been compiled and performance tested to run of both PowerPC and Intel processors. In order for Mac developers to reap the full benefits of the Intel transition, a new type of application called a Universal Binary will have to be delivered, which will have the ability to run natively on either a PowerPC or Intel architecture. Applications from legacy PowerPC systems will run using a code translation technology called Rosetta.</p>
<p>At Macworld 2006, Apple released the Core Duo iMac and Core Duo MacBook Pro. Each machine shares the same family of graphics engine, the ATI Radeon X1600 GPU, and both have memory expandable to 2 GB. Both systems have a built in iSight cameras for video conferencing, quick snapshots, or rudimentary podcasting. The performance increase from previous systems is astounding, with at least 2X performance increase on the iMac and perhaps as much as 4X increase on the MacBook Pro as compared to the PowerBook G4. Apple has two major product leaps.</p>
<p><div class="wp-caption alignnone" style="width: 351px"><img title="macworld 2006 intel universal binaries" src="http://www.cloakmedia.com/cloakmediamedia/intelmac/IM000926.jpg" alt="macworld 2006 intel universal binaries" width="341" height="256" /><p class="wp-caption-text">macworld 2006 intel universal binaries</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="macworld 2006 apple booth banner" src="http://www.cloakmedia.com/cloakmediamedia/intelmac/IM000919.jpg" title="macworld 2006 apple booth banner" width="341" height="256" /><p class="wp-caption-text">macworld 2006 apple booth banner</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="iCES 2006 intel keynote dual core advantage" src="http://www.cloakmedia.com/cloakmediamedia/intelmac/IM000875.jpg" title="iCES 2006 intel keynote dual core advantage" width="341" height="256" /><p class="wp-caption-text">iCES 2006 intel keynote dual core advantage</p></div><div class="wp-caption alignnone" style="width: 351px"><img alt="macworld 2006" src="http://www.cloakmedia.com/cloakmediamedia/intelmac/IM000916.jpg" title="macworld 2006" width="341" height="256" /><p class="wp-caption-text">macworld 2006</p></div></p>
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		<title>Panasonic Releases AG-HVX200 Camcorder</title>
		<link>http://www.cloakmedia.com/2005/12/panasonic-releases-ag-hvx200-camcorder/</link>
		<comments>http://www.cloakmedia.com/2005/12/panasonic-releases-ag-hvx200-camcorder/#comments</comments>
		<pubDate>Thu, 08 Dec 2005 22:00:03 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[dv expo]]></category>
		<category><![CDATA[DVCPRO HD]]></category>
		<category><![CDATA[HVX200]]></category>

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		<description><![CDATA[In a very large North American launch, Panasonic premiered the AG-HVX200 to the public via full page ads in newspapers including the Los Angeles Times, New York Times, and the Wall Street Journal. At the DV Expo in Los Angeles, Panasonic contracted with filmmakers to take the VariCam sibling HVX200 through it&#8217;s paces, with footage of a college basketball game, Hollywood street scene, a frame rate exploration of a backlit martial artist, and a green screen music video. Barry Green&#8217;s footage looked fantastic. He shot multiple frame rates at 720p and also some 1080p capture. The Panasonic booth had a 17 inch LCD display as the presentation monitor, and the footage was 80% of the VariCam. Michael Caporale showed an experimental music video shot on a green screen. The original pre-composited material looked sharp, excellent contrast, and ready for green screen removal. Caporale also shot run and gun footage of a Hollywood movie premiere, which looked bright, color accurate, and competent. Panasonic promised sometime in the future these shots should be available on a DVD. I hope that similar to the VCR-FireWire-NLE launch some two years ago, an editing software vendor release raw DVCPRO HD from the camera, so anyone can test their NLE of choice with actual image captures. Panasonic also announced the availability of the AG-HVX200 targeted for 29 December 2005. DV Expo featured a near 2 hour walkthrough by Jan Crittenden Livingston, the product manager for the AG-HVX200, on the design and features of this revolutionary camcorder. Included here are keypoint slides from the presentation]]></description>
			<content:encoded><![CDATA[<p>In a very large North American launch, Panasonic premiered the AG-HVX200 to the public via full page ads in newspapers including the Los Angeles Times, New York Times, and the Wall Street Journal. At the DV Expo in Los Angeles, Panasonic contracted with filmmakers to take the VariCam sibling HVX200 through it&#8217;s paces, with footage of a college basketball game, Hollywood street scene, a frame rate exploration of a backlit martial artist, and a green screen music video.</p>
<p><a href="http://www.zombiefest.com/HVX/">Barry Green&#8217;s footage</a> looked fantastic. He shot multiple frame rates at 720p and also some 1080p capture. The Panasonic booth had a 17 inch LCD display as the presentation monitor, and the footage was 80% of the VariCam. Michael Caporale showed an experimental music video shot on a green screen. The original pre-composited material looked sharp, excellent contrast, and ready for green screen removal. Caporale also shot run and gun footage of a Hollywood movie premiere, which looked bright, color accurate, and competent.</p>
<p>Panasonic promised sometime in the future these shots should be available on a DVD. I hope that similar to the VCR-FireWire-NLE launch some two years ago, an editing software vendor release raw DVCPRO HD from the camera, so anyone can test their NLE of choice with actual image captures.</p>
<p>Panasonic also announced the availability of the AG-HVX200 targeted for 29 December 2005. DV Expo featured a near 2 hour walkthrough by Jan Crittenden Livingston, the product manager for the AG-HVX200, on the design and features of this revolutionary camcorder. Included here are keypoint slides from the presentation.</p>
<div class="wp-caption alignnone" style="width: 351px"><img title="DV expo panasonic AG-HVX200" src="http://www.cloakmedia.com/cloakmediamedia/dvexpowest/IM000589.jpg" alt="DV expo panasonic AG-HVX200" width="341" height="256" /><p class="wp-caption-text">DV expo panasonic AG-HVX200</p></div>
<div class="wp-caption alignnone" style="width: 394px"><img title="DV expo panasonic presentation P2 cinema realized" src="http://www.cloakmedia.com/cloakmediamedia/dvexpowest/panasonicp2launch01.jpg" alt="DV expo panasonic presentation P2 cinema realized" width="384" height="256" /><p class="wp-caption-text">DV expo panasonic presentation P2 cinema realized</p></div>
<div class="wp-caption alignnone" style="width: 394px"><img title="DV expo panasonic presentation P2 workflow" src="http://www.cloakmedia.com/cloakmediamedia/dvexpowest/panasonicp2launch02.jpg" alt="DV expo panasonic presentation P2 workflow" width="384" height="256" /><p class="wp-caption-text">DV expo panasonic presentation P2 workflow</p></div>
<div class="wp-caption alignnone" style="width: 394px"><img title="DV expo panasonic presentation P2 cinema" src="http://www.cloakmedia.com/cloakmediamedia/dvexpowest/panasonicp2launch03.jpg" alt="DV expo panasonic presentation P2 cinema" width="384" height="256" /><p class="wp-caption-text">&quot;DV expo panasonic presentation P2 cinema</p></div>
<div class="wp-caption alignnone" style="width: 394px"><img title="DV expo panasonic presentation P2 cinema CCD" src="http://www.cloakmedia.com/cloakmediamedia/dvexpowest/panasonicp2launch04.jpg" alt="DV expo panasonic presentation P2 cinema CCD" width="384" height="256" /><p class="wp-caption-text">DV expo panasonic presentation P2 cinema CCD</p></div>
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		<title>High Performance &amp; Energy Efficient Computing</title>
		<link>http://www.cloakmedia.com/2005/11/high-performance-energy-efficient-computing/</link>
		<comments>http://www.cloakmedia.com/2005/11/high-performance-energy-efficient-computing/#comments</comments>
		<pubDate>Mon, 07 Nov 2005 18:00:07 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[apple consultants network]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[dual core]]></category>
		<category><![CDATA[G5]]></category>
		<category><![CDATA[nm]]></category>
		<category><![CDATA[performance]]></category>

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		<description><![CDATA[In the history of computation, electrical power consumption has been on the bottom of the stack in the marketing campaign of Intel, AMD, IBM, and other semiconductor chip fabricators. We&#8217;ve all heard about the MHz and GHz wars between Pentium, Athlon, PowerPC, Itanium, and Opteron computer processors. Over the last decade the performance of microprocessors has gone up many fold, usually exceeding Moore&#8217;s Law, and likewise following Rock&#8217;s Law. The marketplace of ideas contracted as processor companies folded, or merged. Today we have three major high performance high volume microprocessor manufacturers, and a new era of computing at each. IBM uses the Power Architecture, Intel has the Xeon line, and AMD has the Opteron line of 64-bit (sometimes called x64) dual-core chips. Several factors facilitated the move to multi-core, but the greatest achievement was the move from 130 nm production to the 90 nm process. Working in such a small production environment allows multiple processors on a single die, which essentially permits nearly double the performance on a dual processor configuration. In the future expect more than two cores on a die, but at the electrical power expense of a single core. In 2006, chip vendors hope to move to 65 nm processes, that will allow even more cores onto the same space as the older 130 and 90 nm designs. This describes the break from the GHz run-up, instead of a single 10 GHz chip, produce quad-core 2.5 GHz chips with equal or better performance, and at at least a quarter of the electrical requirements. Today, Xeon processors take 110 W per core, Opteron 90 W per core, and PowerPC 55 W per core. A new metric is being developed called performance per watt, and multiple system integrators are working on the problem with next generation chips. Sun Microsystems ]]></description>
			<content:encoded><![CDATA[<p>In the history of computation, electrical power consumption has been on the bottom of the stack in the marketing campaign of Intel, AMD, IBM, and other semiconductor chip fabricators. We&#8217;ve all heard about the MHz and GHz wars between Pentium, Athlon, PowerPC, Itanium, and Opteron computer processors. Over the last decade the performance of microprocessors has gone up many fold, usually exceeding <a href="http://en.wikipedia.org/wiki/Moore%27s_law">Moore&#8217;s Law</a>, and likewise following <a href="http://en.wikipedia.org/wiki/Rock%27s_Law">Rock&#8217;s Law</a>.</p>
<p>The marketplace of ideas contracted as processor companies folded, or merged. Today we have three major high performance high volume microprocessor manufacturers, and a new era of computing at each. IBM uses the <a href="http://www.power.org/">Power Architecture</a>, Intel has the <a href="http://www.intel.com/products/processor/xeon/">Xeon line</a>, and AMD has the <a href="http://www.amd.com/opteron/">Opteron line</a> of 64-bit (sometimes called x64) dual-core chips. Several factors facilitated the move to multi-core, but the greatest achievement was the move from 130 nm production to the 90 nm process.</p>
<p>Working in such a small production environment allows multiple processors on a single die, which essentially permits nearly double the performance on a dual processor configuration. In the future expect more than two cores on a die, but at the electrical power expense of a single core. In 2006, chip vendors hope to move to 65 nm processes, that will allow even more cores onto the same space as the older 130 and 90 nm designs.</p>
<p>This describes the break from the GHz run-up, instead of a single 10 GHz chip, produce quad-core 2.5 GHz chips with equal or better performance, and at at least a quarter of the electrical requirements. Today, Xeon processors take 110 W per core, Opteron 90 W per core, and PowerPC 55 W per core. A new metric is being developed called performance per watt, and multiple system integrators are working on the problem with next generation chips.</p>
<p>Sun Microsystems is first out with a low power dual-core dual-processor system, the 1U <a href="http://www.sun.com/servers/entry/x4100/">Sun Fire X4100 Server</a>, which also reduces power consumption by using SAS 2.5 inch hard drives. Anticipate other vendors like Dell, IBM, and even Apple Computer to explore energy efficient designs to reduce electrical consumption from carbon combustion fuel generating stations.</p>
<p>In the coming months Apple will most likely release a dual-core Xserve G5, along with a future Intel based Xserve. Apple currenty ships a dual-core Power Mac G5 Dual workstation and soon to release the quad-core Power Mac G5 Quad.</p>
<div class="wp-caption alignnone" style="width: 266px"><img alt="IBM power microprocessor" src="http://www.cloakmedia.com/cloakmediamedia/intelmac/IBMpowermicroprocessor.jpg" title="IBM power microprocessor" width="256" height="341" /><p class="wp-caption-text">IBM power microprocessor</p></div>
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		<title>Resfest Panasonic AG-HVX200 News</title>
		<link>http://www.cloakmedia.com/2005/10/resfest-panasonic-ag-hvx200-news/</link>
		<comments>http://www.cloakmedia.com/2005/10/resfest-panasonic-ag-hvx200-news/#comments</comments>
		<pubDate>Tue, 11 Oct 2005 00:00:08 +0000</pubDate>
		<dc:creator>ismael rosales</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[DVCPRO HD]]></category>
		<category><![CDATA[HVX200]]></category>
		<category><![CDATA[P2]]></category>
		<category><![CDATA[resfest]]></category>

		<guid isPermaLink="false">http://www.cloakmedia.com/?p=48</guid>
		<description><![CDATA[At the Egyptian Theatre on Friday September 30 2005, Jan Crittenden Livingston, Product Line Business Manager for the Panasonic AG-HVX200 camcorder thrilled a crowd of over 100 Los Angeles producers, directors, and high definition (HD) enthusiasts with the latest information on the upcoming DVCPRO HD product. Every aspect of the history and design methodology of this next revolution in affordable HD image acquisition became clear in the 1.5 hour lecture and hands on walkthrough of the HVX200 device. This camcorder has extensive coverage from around the blogosphere, including HVX User, P2 Info Net, and Creative Cow P2 forum. The most interesting tidbits from the discussion and presentation in no particular order: Panasonic showed coyness in revealing the HXV200 imaging block specifications, but rather had actual test footage from a prototype camcorder, and asked the audience to judge the final results, and not compare pixel count or CCD size. In the test footage at the booth, and some projected engineering style capture of a luscious tabletop scene of spinning desk accessories, textures, and reflective materials the image held it own. One audience member quipped that we did not actually see raw capture off the P2 card, but due to logistical reasons, the source material was transferred via analog component to an AJ-HD1200A VCR and played back on a DVCPRO HD tape, preserving the DVCPRO HD codec output. For four days the prototype HVX200 played back a scene on P2 from the IBC 2005 Amsterdam show, with street cars during a night and daylight shot, and on the playback display, the images looked stunning with absolute clarity and image fidelity, even into the shadows. This also demonstrated the robustness of the P2 media, as hundreds, if not thousands of eager camera operators touched, prodded and cajoled the camcorder all weekend long. I ]]></description>
			<content:encoded><![CDATA[<p>At the Egyptian Theatre on Friday September 30 2005, Jan Crittenden Livingston, Product Line Business Manager for the Panasonic AG-HVX200 camcorder thrilled a crowd of over 100 Los Angeles producers, directors, and high definition (HD) enthusiasts with the latest information on the upcoming DVCPRO HD product. Every aspect of the history and design methodology of this next revolution in affordable HD image acquisition became clear in the 1.5 hour lecture and hands on walkthrough of the HVX200 device.</p>
<p>This camcorder has extensive coverage from around the blogosphere, including <a href="http://www.hvxuser.com/">HVX User</a>, <a href="http://www.p2info.net/">P2 Info Net</a>, and <a href="http://forums.creativecow.net/panasonicp2camcorders">Creative Cow P2 forum</a>. The most interesting tidbits from the discussion and presentation in no particular order:</p>
<p>Panasonic showed coyness in revealing the HXV200 imaging block specifications, but rather had actual test footage from a prototype camcorder, and asked the audience to judge the final results, and not compare pixel count or CCD size. In the test footage at the booth, and some projected engineering style capture of a luscious tabletop scene of spinning desk accessories, textures, and reflective materials the image held it own. One audience member quipped that we did not actually see raw capture off the P2 card, but due to logistical reasons, the source material was transferred via analog component to an AJ-HD1200A VCR and played back on a DVCPRO HD tape, preserving the DVCPRO HD codec output.</p>
<p>For four days the prototype HVX200 played back a scene on P2 from the IBC 2005 Amsterdam show, with street cars during a night and daylight shot, and on the playback display, the images looked stunning with absolute clarity and image fidelity, even into the shadows. This also demonstrated the robustness of the P2 media, as hundreds, if not thousands of eager camera operators touched, prodded and cajoled the camcorder all weekend long. I left on the final day and the media and camera continued to play back the Amsterdam scene without tape wear or hesitation. The <a href="http://www.broadcastpapers.com/hdtv/DVCPRO4.pdf">DVCPRO HD codec</a>, based on the compression technology of DV, but at a color sampling of 4:2:2 instead of DV 4:1:1 is one step closer to the highest quality HD-D5, but at a more affordable price point. Panasonic has already announced in some future camcorder a full D5 unit, most like two years away. Currently, a HD-D5 VCR lists at $99,000 as compared to the $5995 list price for the AG-HVX200 camcorder. Another useful point during recording, using the P2 media, the camcorder will be able to remove redundant frames, so a 24p recording session will contain only the necessary information, rather than the limitation of a linear tape based system that maintained a constant tape velocity and needed to always record 60p, regardless of the variable frame rate setting. The output from the firewire interface follows this paradigm, always receiving the full 60p information stream.</p>
<p>This camcorder may be the best product designed for the aspiring filmmaker and documentarian. Though the camcorder is chubby and larger than DV camcorders, the weight is low and controls are well placed, and it offers specifications unavailable in any other under $10,000 HD camcorder. This camera will have four channels of uncompress audio at 16 bit 48 kHz sampling, as compared to the paltry 2 channel MPEG-1 Audio Layer II on HDV camcorder. For a small budget film, or documentary sound is over 50% of the experience, and requires perhaps more care and handling than the picture. Previously, one would need to chain a DAT or MiniDisc recorder to the camera for high sound quality, but the Panasonic rig takes care of that necessity.</p>
<p>Now, the faithful must wait a few more weeks. Panasonic expects to receive shipping AG-HVX200 camcorders by the end of November 2005, but I suspect that it will premiere at the Tokyo <a href="http://bee.jesa.or.jp/">Inter BEE 2005</a> show in mid November, and become more widely available by early 2006.</p>
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